/ 00 The thesis

Domain experts have the problem. They rarely have a technical co⁠-⁠founder.

The people who understand a market deepest are rarely the people who can build software for it. We exist to close that gap, and we take equity instead of fees so that we only win when you do.

5

VENTURES BUILT

2

LIVE ON GOOGLE PLAY

12wk

IDEA TO MVP

The Apon Venture Lab team working together

/ 01 Who we are

Four operators, not a fund.

We’ve shipped real products to real users across three continents, and run the unglamorous parts: infrastructure, compliance, hiring, distribution.

/Saif Rashid · Managing Director
/Rashedun Nabi · Chief Venture Builder
/Risad Raihan Malik · CTO
/Mufassal Saif · CMO

/ 02 How we work

Discipline, not dogma.

Kill early

If a problem doesn't survive first contact with real buyers, we say so in week two, not month six.

Build only with evidence

Code starts after validation, not before. Conviction is not evidence.

Scale with discipline

Growth chases proof, not vanity metrics. We'd rather be slow and right.

Founders and engineers working through a plan together

/ 03 The phases

Five phases, five gates.

01

Screen

2 WEEKS

We pressure-test the founder and the problem together. Most conversations end here, and that is deliberate.

FIT / NO FIT
02

Validate

4 WEEKS

We talk to real buyers before anyone writes code. Urgency, workflow, and willingness to pay, in that order.

GO / NO-GO
03

Build

8–12 WEEKS

Our engineers ship the first working product alongside you, with user feedback in the loop from week one.

SHIP
04

Form

2 WEEKS

Incorporation, cap table, roles, and roadmap get settled while the equity is still cheap.

FORMED
05

Grow

ONGOING

First pilots, first revenue, first round. We stay on the cap table and in the work.

SCALE

/ 04 Terms

What we take. What you keep.

Our equity15–30%, set at Form
Your equityMajority, always
Cash from youNone
First chequeFrom us, at Form
Our commitmentThrough the first raise

/ 05 Not for you if

We will say no.

/You want an agency to build your spec
/You cannot commit full time after Form
/The problem is not one you have lived
/You are looking for capital only
Apply to build with us

We reply to every application within a week.